This is a campaign I came up with while studying copywriting at AdHouse, an online ad school.
Idea
When people go on vacation, they want to feel like a local.
With Airbnb, you literally become a local.
Instagram & Facebook
OOH
TikTok
Airbnb is willing to give you a free weekend stay to your dream vacation… if you can sound like a local.
Give us your best impression of the place you want to stay with the hashtag #becomealocal to enter!
Check out some examples here!
Broadcast TV & Streaming
