Batman | Kith — Brendan Vienne

Client

Warner Bros. Discovery

Role

Lead Marketing Copywriter

Channels

Instagram, TikTok, Blog, Press Release, Newsletter, SMS, App and Experiential

Batman | Kith

In celebration of Batman’s 85th Anniversary, Kith partnered with Warner Bros. Discovery to create a special collection of apparel, accessories, and lifestyle goods inspired by the iconic DC Super Hero.

Ahead of the release, we hosted limited movie screenings of eight iconic Batman movies—Batman (1989), Batman Returns, Batman Forever, Batman & Robin, Batman Begins, The Dark Knight, The Dark Knight Rises, and The Batman (2022). Screenings took place at AMC Kips Bay 15 in NYC and Regal South Beach 18 in Miami, where attendees were granted early access to shop the Batman | Kith Collection before its global launch.

To further celebrate, Kith Treats crafted a limited-edition special, The Vengeance—featuring a blend of Kith Treats' chocolate and vanilla ice cream infused with Cap'n Crunch, Cookie Cake Crunch and Crushed Oreos. The ice cream swirl and milkshake duo are each topped with black and yellow sanding sugar as a nod to the Super Hero’s signature colorway.

This treat was available exclusively at Kith Los Angeles where we commemorated the launch by featuring authentic film-used Batmobiles, Batsuits, and other Batman memorabilia on display.

Batman | Kith for Hot Wheels 1989 Batmobile

To build excitement and preview the full Batman | Kith Collection, we partnered with Hot Wheels to make a custom Batmobile replica ahead of the launch.

Instagram

Caption: Batman | Kith 85th Anniversary Collection

To celebrate the 85th anniversary of Batman, we’ve created a collaborative collection along with special experiences that will take place next week across the US. Stay tuned for more info.

Video created with @sebastianjern

Disclaimer: The lights on the die-cast Batman | Kith for Hot Wheels 1989 Batmobile are added for dramatic effect only.

Kith App

This week’s Monday Program serves as a preview of our upcoming Batman | Kith Collection to celebrate the 85th anniversary of the Super Hero.

Together with Warner Bros. Discovery and Hot Wheels, we’ve created a custom version of the iconic Batmobile from Batman (1989), featuring Kith artwork throughout. This replica is scaled at 1:64 and comes in custom packaging which highlights this latest partnership.

The Batman | Kith for Hot Wheels 1989 Batmobile releases this Monday at Kith shops and at 11AM EST/CET on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.

Movie Screenings

These activations helped build an experience around the partnership. We also granted attendees early access to shop the collection ahead of the global launch.

In celebration of Batman’s 85th Anniversary, Kith partnered with Warner Bros. Discovery to create a special collection of apparel, accessories, and lifestyle goods inspired by the iconic DC Super Hero.

Ahead of the release, we will be hosting special movie screenings of eight iconic Batman movies—Batman (1989), Batman Returns, Batman Forever, Batman & Robin, Batman Begins, The Dark Knight, The Dark Knight Rises, and The Batman (2022).

READ THE FULL BLOG

Newsletters

I wrote app push notifications and newsletters for every movie screening day.

All screenings are complimentary and will be first-come, first-served. Entry is not guaranteed.

Upon approval, guests will receive a limited-edition Batman | Kith Trading Card that corresponds to the film they’re seeing. The first 20 guests per screening in each location will receive a PSA-graded card. Every screening will include complimentary popcorn and soda in custom Batman | Kith packaging. 

Attendees will also be granted early access to shop the Batman | Kith Collection before its global launch on Friday, November 22nd.

LEARN MORE

The Batcave & The Vengeance

Authentic film-used Batmobiles, Batsuits, and other Batman memorabilia are now on display at Kith Los Angeles to commemorate the upcoming launch of the Batman | Kith Collection.

READ THE FULL BLOG

Kith App

To commemorate the release of the upcoming Batman | Kith Collection, Kith Treats has crafted a limited edition ice cream special entitled The Vengeance. Featuring a blend of their classic chocolate and vanilla ice creams infused with Cap'n Crunch, Chocolate Cake Crunch and Crushed Oreos, the swirl and milkshake duo are each topped with black and yellow sanding sugar as a tribute to the Super Hero’s signature colorway.

The Vengeance is available now exclusively at Kith Treats West Hollywood alongside The Batcave at Kith Los Angeles.

It will launch at Kith Treats Manhattan, Williamsburg, Dumbo, Miami, Miami Design District, Malibu, Beverly Hills, Hawaii, Toronto & Paris on the day of the collection's release, 11/22. The special will be available in these select locations only while supplies last.

A Closer Look

This is a blog that takes a deeper dive into the collection offering—and is published a day before release.

We drive to the blog via the newsletter, Kith App and Instagram Story.

Newsletter

—————— Jackets ——————

Batman and Joker-inspired designs and logos adorn our classic outerwear silhouettes—inclusive of the Coaches Jacket, Satin Bomber, Sherpa Jacket and more. Our standout piece, the Wayne Industries Moto Jacket, is crafted of heavy Nappa sheepskin leather and features tonal Batman embossing alongside a leather Kith patch.