STAR WARS™ | Kith
Client
Disney
Role
Lead Marketing Copywriter
Channels
Instagram, TikTok, Twitter, Blog, Press Release, Newsletter, SMS, App and Experiential
Kith partnered with STAR WARS™ to create a collection inspired by STAR WARS: RETURN OF THE JEDI, celebrating the iconic film’s 40th anniversary. The collection of men’s & kid’s apparel, accessories, and home goods was released on STAR WARS™ Day, Thursday, May 4th.
To create excitement, we held a special screening of Return of the Jedi at Village East by Angelika Theater in NYC. The concessions featured Kith for Star Wars co-branding and the attendees were able to shop the collection a day early.
Teaser Video Campaign
I helped write for this teaser video campaign and also made a cameo as Han Solo…
At the same time of the video release, I wrote a press release overviewing the collection and special screening event details for the premiere of STAR WARS: RETURN OF THE JEDI.
Ahead of the event, I wrote a newsletter & app copy giving people the opportunity to enter the drawing to attend the special screening of Return of the Jedi.
Kith and STAR WARS™ celebrate 40 years of the iconic film, Star Wars: Return of the Jedi, with their latest co-branded capsule–an assortment of adult’s & kid’s apparel, accessories & home goods–releasing on May the 4th.
To commemorate the release, Kith is hosting a takeover of the historic Village East by Angelika Theater in New York City, offering a first-look at the collection and a special viewing experience of the original 1983 film, accompanied by Return of the Jedi-themed concessions. Admission is by ticket only—available exclusively through drawing in the Kith App. Screening times are 11AM, 3PM, 7PM, and 10PM EST.
The drawing for the STAR WARS™ | Kith First-Look Event is open now until Sunday, April 30th at 11:59PM EST. Winners be selected by Monday, May 1st at 12PM EST and be notified via email and app push. Winners will receive 2 tickets, non-transferable.
© & TM Lucasfilm Ltd.
Now that the excitement is at its peak after the event, it’s time to deep dive into the aspects of the collection.
A Closer Look at STAR WARS™ | Kith RETURN OF THE JEDI™
Explore our latest partnership with STAR WARS™, celebrating the film’s 40th anniversary.
PREVIEW THE COLLECTION
Release Day. We always keep it short and sweet. We want action. All of the marketing is done at this point!
Copy across newsletter, app, SMS, Instagram and Twitter reads “STAR WARS™ | Kith RETURN OF THE JEDI™. Available Now”.
Other Notable Campaigns: Marvel, NFL, Tag Heuer Formula 1, TaylorMade, Disney, and Houseplant