Kith for TaylorMade — Brendan Vienne

Kith for TaylorMade 2024

Client

TaylorMade

Role

Lead Marketing Copywriter

Channels

Instagram, TikTok, Twitter, Blog, Press Release, Newsletter, SMS, App and Experiential

Kith and TaylorMade reprised their partnership to create a collection of technical apparel, accessories, and golf equipment as seen through the Kith lens.

The collection featured a range of collaborative golf equipment, on-and-off-course apparel, headwear and a duo of cleats made in partnership with adidas Golf.

In celebration, Kith hosted a kickoff tournament at the world-renowned course Pebble Beach from June 2nd to 4th. This opportunity was exclusively granted to Vitality Kith Loyalty Members who entered the drawing on the Kith App.

Ahead of the global launch, there was also a special pop-up located at The Lodge at Pebble Beach’s retail shops where we sold the collection.

This collection completely sold out.

Jimmy Fallon Teaser Campaign

Instagram

Caption: Kith for TaylorMade 2024 featuring Jimmy Fallon

Kith App

Kith and TaylorMade reprise their partnership to create a collection of technical apparel, accessories, and golf equipment as seen through the Kith lens.

The campaign for this second installment features iconic actor and TV personality, Jimmy Fallon at the famed Pebble Beach Golf Links, located at North America’s No. 1 Golf Resort in Pebble Beach, CA.

Ahead of the global launch, there will be a special pop-up for the Kith for TaylorMade 2024 Collection at the iconic Pebble Beach Resorts, located at The Lodge at Pebble Beach’s retail shops. The pop-up is open now for a span of two months, while supplies last.

1700 17 Mile Dr, Pebble Beach, CA 93953
9AM – 6:30PM PST

Kith for TaylorMade 2024 releases this Friday, June 7th at Kith shops and at 11AM EST/CET on Kith.com, EU.Kith.com, CA.Kith.com & the Kith App.

VIEW THE BLOG

Pebble Beach Invitational

Kith App

In celebration of Kith for TaylorMade 2024, we are excited to invite Loyalty Members of the Vitality Tier to enter for a chance to attend the Pebble Beach Invitational, hosted at the world-renowned golf course from June 2nd-4th.

Join us for two rounds of golf, a two-night stay on property, evening events, and an assortment of product from the Kith for TaylorMade collection.

The Kith for TaylorMade 2024 Pebble Beach Invitational will be an 18-hole “best ball” format tournament, consisting of 20 foursomes comprised of Kith Friends-and-Family and Vitality Tier Loyalty Members.

Enter the drawing now for one of the three package options—winners will be notified in the Kith App by April 5th, 2024.

CTA: ENTER NOW

A Closer Look

This is a blog that takes a deeper dive into the collection offering—and is published a day before release.

We drive to the blog via the newsletter, Kith App, Twitter and Instagram Story.

Newsletter

—————— Golf Equipment ——————

TaylorMade’s high-performance clubs are elevated with Kith branding and new hues. Carry all the clubs in our premium bags, crafted from leather and showcasing debossed monogramming & custom logos.