
Kith for the New York Knicks 2023
Client
The New York Knicks
Role
Lead Marketing Copywriter
Channels
Instagram, TikTok, Twitter, Blog, Press Release, OOH, Newsletter, SMS, App, and Experiential
Kith collaborated with the New York Knicks during the 2023-2024 season for a stadium rebrand and special collection.
The partnership marked the debut of court and jersey designs, alongside the release of co-branded apparel, footwear and lifestyle goods. The 2023 campaign featured past and present Knicks players and was shot in front of the Empire State Building.
The collection was celebrated at Kith Night, hosted in partnership with Chase, where fans enjoyed exclusive treats, in-store purchases, and branded merchandise—creating an immersive experience both on and off the court at Madison Square Garden.
Inside the Chase Lounge, an exclusive space at The Garden for Chase customers, Kith Treats served a custom treat called the Triple Double, a special ice cream confection created for Kith Night.
I led the storytelling of the campaign—from the announcement video script and post, to Kith Night, to the global release of the collection.
Jalen Brunson & Josh Hart Teaser Campaign
Wrote for the campaign script, IG caption copy, Kith App discover card, and blog.
Caption: Introducing the 2023-24 New York Knicks City Edition uniform designed by Kith. Jalen Brunson & Josh Hart star in this season's campaign, which is set to Frank Sinatra's iconic "Theme from New York, New York" and is also the inspiration behind the wordmark featured on the jersey. Link in bio.
Kith App
When you click into this app card, you can watch the full video and read the blog detailing the new Kith-designed jerseys for the Knicks.
Blog: Kith is proud to have designed the official 2023-2024 City Edition uniform for the New York Knicks. This marks the fourth consecutive season we have worked with our hometown team to design their uniform. This season’s jersey features a primarily blue base with pinstripes, differing from the predominantly black colorways from previous years.
The jersey’s main design element is a double overlapped “New York” wordmark, which is inspired by the classic phrase, “the city so nice, they named it twice”. The uniform highlights the design evolution of color-blocking from the late 90’s to early 2000’s and marks the first time a Knicks jersey features pinstripe detailing. Other details include the City Attack Nike logo on the jersey and shorts, orange ribbing, and black paneling.
Jalen Brunson & Josh Hart star in this year’s campaign, which is set to Frank Sinatra’s iconic “Theme from New York, New York”.
Knicks Past & Present Campaign
Kith for the New York Knicks.
Releasing this Friday at 11AM EST/CET at Kith shops, and on Kith.com, EU.Kith.com, CA.Kith.com & the Kith App.
https://kith.com/blogs/kith/kith-for-the-new-york-knicks-2023-campaign
Kith for the New York Knicks
For this year’s collection with our hometown team, we photographed Knicks players of past and present at the one and only @empirestatebldg. This campaign features Amar'e Stoudemire, Larry Johnson, John Starks, Marcus Camby, Latrell Sprewell, RJ Barrett & Julius Randle.
The collection releases this Friday at Kith shops, 11AM CET on EU.Kith.com, 11AM EST on Kith.com and CA.Kith.com & the Kith App.
Newsletter
Kith for the New York Knicks
Releasing Friday
Kith presents the Kith for the New York Knicks 2023 Campaign—Knicks players of the past and present debuting the latest co-branded collection of apparel, accessories, and lifestyle goods. The campaign was shot at the Empire State Building, paying homage to New York City.
Kith for the New York Knicks 2023 releases this Friday, November 10th at 11AM EST/CET in all Kith shops, and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.
Kith App
These posts & newsletter drove to the blog below that overviews the partnership, collection, and Kith Night.

Kith reprises its partnership with the New York Knicks, one of the most storied franchises in sports, to create its newest seasonal collection of apparel, accessories, and lifestyle goods that channel the iconic branding of the Knicks through the Kith lens. The campaign features Knicks players from the past and present and was photographed in front of and on top of the Empire State Building.
This year’s offering features a multi-dimensional experience both on and off the court that includes the launch of collaborative apparel and accessories as well as Kith Night, a special event at Madison Square Garden featuring the Kith-designed 2023-24 Knicks City Edition Uniform and Court.
A luxury approach was taken to elevate the collection. Outerwear styles include leather varsity jackets, Manteco Wool® and faux fur coaches jackets, and retro-inspired satin sports jackets. Kith partnered with Jeff Hamilton, a renowned sportswear designer, for the first time to create a custom Kith Knicks Leather Varsity Jacket. This limited-edition standout is crafted from premium sheep leather and showcases custom Knicks artwork alongside co-branding throughout.
Kith also partnered with Mitchell & Ness to create jerseys inspired by the retro design from the 1998-99 Knicks and feature beloved players from that season. Pair the jersey with its co-ord, the Knicks basketball short. The apparel is rounded out with an assortment of knitwear, hoodies, crewnecks, vintage tees, pants and shorts.
Accessories consist of headwear made in partnership with New Era, including 9FORTY Snapbacks and Low Profile 59FIFTY Fitted caps—alongside Kith-signature Merino wool beanies. The accessory offering is complete with co-branded scarves & cotton socks. Complementing the accessories are a variety of lifestyle goods that feature custom Knicks artwork—from acrylic rugs and mugs to dinnerware and coaster sets.
This year’s collection continues with a Kith Kids offering, which takes inspiration from adult styles and includes collaborative jackets, hoodies, vintage tees, pants, and headwear.
To celebrate this moment, Kith and the Knicks partnered with Chase to host a special experience, Kith Night, on Wednesday, November 8th. The Knicks play the San Antonio Spurs at Madison Square Garden, where they will debut the Kith-designed 2023-24 CITY EDITION UNIFORMS and City Edition Court. Before the game begins, the Kith for Knicks collection will be available for in-store purchase with the launch of a special pop-up inside Chase Square at Madison Square Garden. Inside the Chase Lounge, an exclusive space at The Garden for Chase customers, Kith Treats will be serving a custom treat called the Triple Double, a special ice cream confection created for Kith Night, as well as an ice cream sandwich version of the iconic Fiegster treat.
Upon entry, fans will be gifted a zine featuring the campaign, as well as find a custom Kith for Knicks tee produced in partnership with Champion on their seat. Select concession stands throughout the arena will serve beverages and popcorn in co-branded Kith for Knicks souvenir cups and boxes. During breaks in the game, Kith tees will be launched into the stands, in addition to a few other surprises for fans in attendance. The pop-up opens at 4:30PM EST to the public and the game begins at 7:30PM EST.
The Kith for the New York Knicks 2023 adult and kids collections release globally on Friday, November 10th, at 11AM EST/CET in all Kith shops, and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.

Kith Night
Caption: Tonight is Kith Night at Madison Square Garden presented by Chase, as our hometown New York Knicks play the San Antonio Spurs. Our team will debut the 2023-2024 City Edition uniform and court, both of which were designed by Kith.
Inside the main entrance is a pop-up where customers will have early access to shop the Kith for Knicks 2023 collection. Tickets are not required to shop. Pop-Up opens at 4:30PM.
Upon entry, every fan will be gifted a zine featuring all of the Knicks players photographed for this year’s campaign. We have also created custom Kith for Knicks tees in partnership with Champion that will be placed on every seat in the arena.
During the game, attendees can visit our Kith Treats bar in the Chase Lounge, where we are serving a custom ice cream special called the Triple Double, as well as an ice cream sandwich version of our Fiegster swirl.
Concession stands will be serving popcorn in custom Kith Night boxes, as well as beverages in Kith Night souvenir cups. There will also be custom foam fingers available for purchase throughout the arena. Other surprises are in store for everyone in attendance.
We hope to see you tonight to celebrate our second annual Kith Night.
A Closer Look
This is a blog that takes a deeper dive into the collection offering—and is published a day before release.
We drive to the blog via the Kith App, Twitter and Instagram Story.
Blog
Outerwear
Signatures like our Coaches Jacket and Varsity Jacket, available in faux fur, wool, and leather iterations, receive a co-branded Knicks treatment. These statement styles feature custom patches and embroidered artwork throughout. Ideal for layering all season long.
Kith App
Available Now
This is a conversion-driving text sent when the collection dropped.
Other Notable Campaigns:
Disney, Marvel, Star Wars, NFL, Tag Heuer Formula 1, TaylorMade, and Houseplant